Product launches

At Funding Circle, I played a key role in defining the positioning, planning content and writing copy for all our strategic product launches.

They included:

I was responsible for:

Conducting user research and gaining insights on product positioning
Working with product teams to design and write the product experience
Setting out a Content and Campaign plan for the launch
Manage the production of campaign assets, including managing freelancers, agencies, in-house creatives, and writing myself

FlexiPay is a business credit card and line of credit product. As part of the launch campaign, I planned, wrote and managed the production of marketing assets for web, email, social, display and direct mail, as well as UX copy for web and app. You can see some of the assets below.
For this Government-backed business loan scheme I planned and wrote a multi-channel campaign, working with British Business Bank to make sure all regulatory and co-branding elements were executed to their standards.
Landing page
Email
Direct mail

Get in touch

mccorquodaler@gmail.com